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A key focus of behaviour science is to research the behaviours of individuals, teams and broader social groups, model those behaviours to make sense of them and carry out experiments to explore the most effective ways of influencing those behaviours.


ACTIONS Everyday we express thousands of behaviours in the form of thoughts and actions. We do not consciously reflect on most of them, but

those that are available for recall tend to represent experiences that are meaningful to us.


LANGUAGE The way that we make sense of our behaviours can be identified by examining the language we use. When we recount an experience the structure of our stories illuminates our internal world, our interpretations and preferences.

CONTEXT Behaviours can be researched by observing our actions within the context of their expression, such as domestic routines, leisure pursuits, workplace practices, health rituals and purchasing patterns.


DETERMINANTS Behaviours can be determined by environmental triggers, events, internal responses, pre-determined plans, financial needs and the behaviour of others. They can be directed by governments, workplaces and social organisations.


INFLUENCE It is relatively straightforward to influence behaviour in the short term, but achieving long term change is much more difficult and requires the recipient of that influence to be the primary beneficiary.

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